Jeff Brunings, USWeb Corporation, (408) 986-6721
[email protected]
USWeb Audience Development Practice Helps Establish Success of Leading Consumer Healthcare Site
drkoop.com receives one million visitors in first 90 days
SANTA CLARA, Calif - November 19, 1998 - USWeb Corporation (Nasdaq: USWB) announced today that www.drkoop.com, a leading consumer healthcare site launched by Empower Health Corporation and former U.S. Surgeon General Dr. C. Everett Koop, received more than one million visitors during the site's first 90 days.
Utilizing audience development strategies implemented by the USWeb Audience Development Practice, Empower Health Corporation markets drkoop.com as providing consumers with trusted, credible online healthcare information and services. Following its debut on July 20, 1998, drkoop.com has become recognized as one of the leading consumer healthcare sites on the Internet.
"The audience development strategies deployed by USWeb for drkoop.com have exceeded our expectations for bringing consumers to the site," said Don Hackett, president and CEO of Empower Health Corporation. "We are quickly becoming the most popular healthcare site on the Internet."
The strategies being implemented by the USWeb Audience Development Practice include innovative banner advertising and media placement, search engine optimization, and online public relations and promotions.
"The success of drkoop.com demonstrates the effectiveness of audience development techniques and reflects the strong demand for branded healthcare content on the Web," said Keith Schaefer, managing partner of the USWeb Audience Development Practice. "We believe there's significant online market opportunity for the healthcare industry and USWeb is helping establish drkoop.com in this emerging space. It's gratifying to contribute to an endeavor that is impacting the way individuals make healthcare decisions."
The site provides a wealth of healthcare information and an interactive community that embodies Dr. Koop's lifelong vision of empowering consumers with information to make better healthcare decisions. At drkoop.com, individuals receive the latest disease and wellness information on a variety of healthcare topics for themselves and their families. The site rates over 1,000 health sites as a guide to help consumers find quality health-related information on the Internet and addresses over 50 health and wellness topics.
The USWeb Audience Development Practice provides a comprehensive set of online marketing solutions helping companies present products and services to a worldwide audience. Based near San Francisco, the USWeb Audience Development Practice utilizes a highly consultative approach for implementing established marketing methodologies to help clients increase site traffic and enhance branding.
Company Background
USWeb Corporation (Nasdaq: USWB) is a leading strategic Internet services firm helping clients achieve revenue, profit, market share, and customer loyalty objectives through Internet strategies and systems. USWeb partners with a diverse and prominent portfolio of clients, from medium-size organizations to Fortune 100 corporations. The Company, headquartered in Santa Clara, Calif., recently announced that it intends to merge with CKS Group, Inc. pending regulatory and stockholder approval. Additional information about USWeb Corporation is available by calling (408) 987-3200.