Jeff Brunings, USWeb Corporation, (408) 986-6721,
[email protected]
CNN/SI Interactive and Sports Illustrated Select USWeb as Agency of Record
SANTA CLARA, Calif. - December 8, 1998 - CNN/SI Interactive and the consumer marketing division of Sports Illustrated have selected USWeb Corporation (Nasdaq: USWB) as agency of record to provide strategy consulting and online marketing services, including creative development of multimedia advertising and direct marketing campaigns. The goal of this three-way partnership is to help increase awareness of CNNSI.com and to utilize the site for generating subscriptions for Sports Illustrated magazine.
"We are impressed with USWeb's ability to drive traffic and increase e-commerce revenue," said Hart Hooton, director of marketing and business development for CNN/SI Interactive. "The decision to partner with USWeb reflects our continuing commitment to establish CNNSI.com as the premier online sports Web site and highlights the importance we place on using the Internet to increase circulation of SI."
Established in July 1997, CNNSI.com is the fastest growing sports site on the World Wide Web and is consistently ranked among the top three most-visited sports destinations, according to third party Web ranking services. The site provides free comprehensive coverage of national and international sports, with depth and perspective from Sports Illustrated, CNN/SI and Turner Sports analysts. The site offers content from SI, live video streaming, fantasy sports, a community area, polls, online shopping and more.
"CNN/SI Interactive recognizes the Internet is a rapidly evolving medium, which represents the convergence of the broadcast and print mediums," said Keith Schaefer, managing partner of USWeb's Audience Development Practice. "By creating greater awareness and recognition for CNNSI.com, USWeb's creative strategies will help strengthen the leadership position of CNN/SI Interactive."
Sports Illustrated's consumer marketing division is a leader in online direct marketing, having successfully created new business via the Web for Sports Illustrated over the last two years. CNN/SI Interactive plans to continue expanding content, refining user interfaces, increasing the availability of statistics and enhancing the quality and presentation of news information.
About USWeb
USWeb Corporation (Nasdaq: USWB) is a leading strategic Internet services firm helping clients achieve revenue, profit, market share, and customer loyalty objectives through Internet strategies and systems. USWeb works with a diverse and prominent portfolio of clients, from Fortune 100 corporations to medium-size organizations. The Company, headquartered in Santa Clara, California, recently announced that it intends to merge with CKS Group, Inc. pending regulatory and stockholder approval. Additional information about USWeb Corporation is available by calling 408-987-3200.
About CNNSI.com
CNNSI.com is Time Warner's sports Web site featuring up-to-the-minute scores, news, statistics and analysis of domestic and international sports, as well as fantasy sports, live video-streaming and local sports sections for more than 150 cities. The site features the renowned journalism and photography of Sports Illustrated; content from Turner Sports, including NBA, golf and motor sports; and CNN/SI, the 24-hour sports news network from CNN and Sports Illustrated. The first venture of CNN/SI Interactive, CNNSI.com is the sports site for two Web leaders, CNN Interactive and The Pathfinder Network.