Kelly Schwager, USWeb/CKS Corporation, 408- 987-3287,
[email protected]
USWeb/CKS Foregoes Name Change
Will continue to build momentum behind USWeb/CKS brand equity and loyalty of merged companies
SANTA CLARA, California - January 25, 1999 - USWeb/CKS (Nasdaq: USWB) a leader in strategic Internet systems and marketing communications services today announced it will not change the Company name. Clients, investors and industry experts say the combined name has strong brand equity.
"The name USWeb/CKS is incredibly powerful and carries tremendous brand loyalty and equity, this cannot be ignored, said Tom Suiter, chief creative officer of USWeb/CKS.
Robert Shaw, CEO, added, "Over the past couple of months we've received considerable input from industry and market analysts, clients, shareholders and employees that our name, USWeb/CKS, is very recognizable as a market leader and any change might confuse the marketplace. We are focused on execution and growing our business, and changing our name at this juncture would introduce unnecessary risk and distraction."
USWeb/CKS is a professional services firm that works with clients to define strategies and implement innovative ways to build their businesses through the combination of expertise in strategy, Internet technology and marketing communications. USWeb/CKS helps clients differentiate their products and services, strengthen customer relationships, leverage human capital, and improve business efficiency in the new electronic economy. With more than 2,000 professionals, USWeb/CKS has helped hundreds of businesses advance their marketing communications programs, as well as their traditional IT and Internet systems. The Company provides a broad selection of services from brand development and advertising to business process automation and E-commerce solutions. The Company headquarters are in Santa Clara, California. Additional information about USWeb/CKS is available by calling 408-987-3200.