Kelly Schwager, USWeb/CKS, 408-987-3287 or
[email protected]
Holly Fisher, Alexander Ogilvy Public Relations for Red Herring, 415-923-1660 ext. 123 or
[email protected]
USWeb/CKS Named One of Top 100 Private and Public Companies In the Digital Economy by Red Herring Magazine
SANTA CLARA, Calif. - May 17, 1999 - USWeb/CKS (Nasdaq: USWB), the leading strategic Internet and marketing communications firm, today announced it has been selected to the Red Herring 100, Red Herring magazine's annual list of the top private and public technology companies in the technology industry. Featured in the June 1999 Digital Universe issue available on newsstands May 18, the Red Herring 100 honors those companies that have defined new standards, defended their business models, and developed the products and services that will change the way business gets done.
"The selection of USWeb/CKS to the Red Herring 100 underscores our position as the leader in Internet professional services," said Robert Shaw, CEO of USWeb/CKS. "USWeb/CKS is based on the premise that the Internet is fundamentally transforming business. Companies that once just dipped their toes into the Internet waters with an e-commerce web site are now asking 'What's next? How do I use the Internet to change my supply chain or manage customers? How do I create new marketing and sales channels? We help clients answer these questions every day."
"We hold technology companies to an entirely different set of standards. Standards that prove to us that they are innovators, agents of change, and leaders truly affecting the construction of the digital economy," said Jason Pontin, editor of Red Herring. "We see that the emerging networked economy is one that requires vision, innovation, and proven expertise, and we think our list encapsulates the companies that have put these qualities to work."
How They Ranked
In order to accurately represent the technology industry and its key players, Red Herring editors divided the industry according to its various sectors - giving more weight to those sectors that they felt most essential in building tomorrow's digital universe. Using a system of metrical and subjective comparisons, the list highlights companies in the following markets: communications equipment, communications services, wireless equipment and services, software, systems manufacturers, consumer computing, media, electronic commerce, and biotechnology.
In choosing its companies, Red Herring looked at criterion from vision, management, and innovative business strategies to the track record of the companies' venture capitalists, its marketing techniques and the strength of its partnerships - all of which impact the companies' abilities to affect change in the new economy.
A complete list of the 1999 Red Herring Companies is available in the June issue of Red Herring and can be found on the World Wide Web at http://www.redherring.com/.
About USWeb/CKS
USWeb/CKS (Nasdaq: USWB) is a professional services firm that works with companies to define strategies and implement innovative ways to build their businesses by combining the expertise of strategy, Internet technology and marketing communications. USWeb/CKS helps clients differentiate their products and services, strengthen customer relationships, leverage human capital, and improve business efficiency in the new digital economy. With more than 2,500 professionals, USWeb/CKS has helped hundreds of businesses advance their marketing communications programs as well as traditional IT and Internet systems-everything from brand development and advertising to business process automation and e-commerce solutions. The Company is headquartered in Santa Clara, California. Additional information about USWeb/CKS is available by calling 408-987-3200.