Jeff Brunings, USWeb/CKS, 408/986-6721 or
[email protected]
USWeb/CKS Launches Regional Radio Campaign for Net.B@nk
Campaign features tagline "So, why aren't you NetBanking?"
SANTA CLARA, Calif. - June 22, 1999 - USWeb/CKS (NASDAQ: USWB, the leading Internet and marketing communications firm, today announced the debut of a new regional advertising campaign for Net.B@nk (NASDAQ: NTBK), the nations' largest pure Internet bank. Articulating the depth of banking services available at http://www.netbank.com/ and Net.B@nk's ability to offer customers higher interest rates and lower fees than traditional banking institutions, the campaign features the tagline "So, why aren't you NetBanking?"
Launched in several phases, the Atlanta office of USWeb/CKS and Net.B@nk will roll-out the radio and local print campaign beginning in Atlanta and San Diego this week. Later this fall, the campaign is expected to debut in 10 additional markets nationwide. The campaign represents Net.B@nk's first use of broadcast and direct-mail, and supports an existing online and magazine campaign also developed by USWeb/CKS.
The latest campaign reflects an ongoing relationship between Net.B@nk and USWeb/CKS. Other services by USWeb/CKS already completed for Net.B@nk include a complete redesign of [email protected], including graphic design and navigation. Additionally, USWeb/CKS has worked closely with Net.B@nk's management team to establish a new brand identity, which has been extended to every customer touch point, from stationery systems and customer welcome kits, to ATM cards and mouse pads.
"USWeb/CKS has been instrumental in helping Net.B@nk establish record growth and a leadership position in providing Internet banking services," said DR Grimes, CEO of Net.B@nk.
With more than 35,000 accounts and customers in all 50 United States and 20 foreign countries, Net.B@nk is the largest FDIC-insured bank operating solely on the Internet. In addition to free checking and money market accounts and certificates of deposits with exceptional interest rates, Net.B@nk offers its customers the ultimate convenience in Internet banking.
About USWeb/CKS
USWeb/CKS (NASDAQ: USWB) is a professional services firm that works with companies to define strategies and implement innovative ways to build their businesses by combining the expertise of strategy, Internet technology and marketing communications. USWeb/CKS helps clients differentiate their products and services, strengthen customer relationships, leverage human capital and improve business efficiency in the new digital economy. With more than 2,800 professionals, USWeb/CKS has helped hundreds of businesses advance their marketing communications programs as well as traditional IT and Internet systems - everything from brand development and advertising to business process automation and e-commerce solutions. The Company is headquartered in Santa Clara, California. Additional information about USWeb/CKS is available by calling 408/987-3200.
Some paragraphs of this press release, particularly those describing USWeb/CKS launch of radio advertising campaigns, contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. While USWeb/CKS is working to complete projects to their clients' complete satisfaction, actual results could differ materially from those projected in the forward-looking statements as a result of a number of factors, including difficulties in achieving desired results, delays in completing the project, technical challenges, cost overruns, changes in design and so on, any of which could have an adverse affect on the Company's relationship with its client, the Company's reputation in the industry or the Company's expected financial return from undertaking the project. Factors such as these could have an adverse effect on the Company's results of operations. For additional information about the Company and potential risks it faces, see the section entitled "Risk Factors" in the Company's Prospectus on file with the Securities and Exchange Commission.