James Espinas, USWeb/CKS, 415/369-6717 or
[email protected]
USWeb/CKS Continues to Strengthen Branding Expertise In Pacific Northwest Region
Darrell Hayden and Alan Segal bring heavy-weight branding expertise to region
SAN FRANCISCO - September 9, 1999 - USWeb/CKS (Nasdaq: USWB), a leader in Internet professional services, today announced the addition of two new branding heavy-weights to the Northwest region. Darrell Hayden, founder of the Hayden Group, and Alan Segal, former Saatchi & Saatchi director of new media strategies, bring a strategic level of marketing communications expertise to USWeb/CKS from years of consulting for companies with both global reach and brand affinity.
Based in the Northwest region, Darrell Hayden joins the company as Partner, responsible for providing naming and verbal branding counsel for clients, as well as strengthening the company's expertise in this area. Alan Segal joins the San Francisco office as senior creative director to manage the creative integrity of client work.
"Hiring Darrell and Alan enhances our branding insight and expertise and shows our commitment to offering our clients the brightest thinkers in the industry to help them build their brand online," said Bob Clarkson, executive partner for the Northwest region of USWeb/CKS. "Their expertise in integrated marketing, client service, and business counsel has enabled them to establish proven track records in providing the highest quality user experience for their clients' audience."
About Darrell Hayden
Hayden joins USWeb/CKS with over 20 years of corporate identity, naming, and branding experience. Most recently, he founded and led his own company, Hayden Group, which specialized in naming and visual identity programs for companies such as Achieva Centers, AllBusiness.com, Callidus Software, Ignite!, Mariposa Technology, WinShip Properties and Zing Network. Before starting Hayden Group, he was Executive Creative Director of Frankfurt Balkind Partners where he directed identity programs for clients such as the American Film Institute, J.Paul Getty Trust, Hallmark Entertainment, Novell and Seagate Technology. Prior to that, he was Executive Director and Principal of Landor Associates where he ran the company's corporate identity practice and directed projects for DuPont, Federal Express, Hyatt Hotels, Southwestern Bell and Sunkist, among others.
"Working in this space for twenty years, I have been fortune enough to see the impact brands have on client successes," said Hayden. "Today, brands are being transformed, and I see USWeb/CKS as the company working on the frontier of these type of transformations for Fortune 500 companies and Internet start-ups. At USWeb/CKS we are in a tremendous position of influencing the way companies think about and leverage with branding. Naming is a key component of a company's brand, and this is the area I can provide value to our clients."
About Alan Segal
Segal joins USWeb/CKS from Saatchi & Saatchi Worldwide, where he served as director of new media strategies and previously as interactive creative group head in Los Angeles. His concentration was primarily on work for clients such as Toyota Motor Sales, Inc. and PIP Printing with a focus on internal information strategies. Segal also collaborated with Saatchi offices worldwide on a variety of Internet marketing initiatives, including work in the New Zealand office developing Web strategies for Telecom New Zealand. Segal's career spans a number of cities, media and businesses, from point-of-sale video produced internally at Saks Fifth Avenue in New York, to Chiat/Day's first forays into direct marketing in New York, Toronto and Los Angeles.
"I'm excited to apply my energy to next-generation marketing and e-commerce. This was a logical next step for me because USWeb/CKS clearly understands the strategic value of cross-media, integrated marketing solutions and has all the skills in-house to make them happen," said Segal.
About USWeb/CKS
USWeb/CKS (Nasdaq: USWB) seeks to transform businesses in the digital economy and create sustainable market leadership for its clients. As a leading Internet professional services firm, USWeb/CKS has created a new standard for success in the digital economy-Time-to-Value. Time-to-Value means USWeb/CKS applies its extensive insight, experience and scale to deliver breakthrough results quickly. The Company is headquartered in San Francisco, California, with more than 3,800 professionals in over 50 locations worldwide. Additional information about USWeb/CKS is available by calling 415/284-7070.