Kristin Kryway, USWeb/CKS, 415/369-6718
[email protected]
Jennifer Piecuch, PR 21 for Visual Insights, 312/396-9740
[email protected]
USWeb/CKS Helps Launch Visual Insights� into Category Spotlight
Cross-company team effort delivers Time-To-Value for Lucent Technologies Venture
NAPERVILLE, Illinois - October 12, 1999 - USWeb/CKS (Nasdaq: USWB), the leader in Internet professional services, today announced one of its latest client accomplishments: the launch of the redesigned Visual Insights web site (www.visualinsights.com), featuring a new business-to-business e-commerce channel through which Visual Insights ADVIZOR/2000 will be exclusively sold.
In just three months, a team of 23 USWeb/CKS professionals based in Chicago and Salt Lake City combined their multidiscipline Internet expertise to position, articulate and launch the new service and ADVIZOR/2000 into the highly competitive data analysis marketplace.
Visual Insights, a Lucent Technologies New Ventures company (NYSE: LU), began work with USWeb/CKS in July of this year. �We selected USWeb/CKS after a thorough screening process,� said Michael Tatelman, vice president of marketing and business development at Visual Insights. �It was the way the USWeb/CKS team approached our particular opportunity, drawing on their industry insight and expertise, that made our decision easy. The team quickly understood and embraced the critical nature of today�s launch.�
�The work we�ve done with Visual Insights is an excellent representation of delivering Time-to-Value,� added Tom Steiner, president, USWeb/CKS. �We believe one of the hottest areas of growth for our company will be transforming business-to-business clients into E-Success� stories in the digital economy.�
Working on site with Visual Insights, the cross-functional, cross-company USWeb/CKS team assisted with the client�s
� go-to-market Web site launch strategy;
� e-commerce channel development strategy � including recommendations of strategic partners and alliances to drive product adoption and channel sales;
� branding identity and design � including product and web site messaging and usability; and,
� web site technology development, implementation and hosting.
Additionally, USWeb/CKS in Salt Lake City has begun implementing a marketing communications plan with the goal of garnering over a million impressions in the next eight weeks.
�With our products, marketing and channel strategy, we believe Visual Insights will fundamentally change the way many companies analyze and act on data collected from their e-business and traditional channels. We believe our partnership with USWeb/CKS will enable our markets to develop more quickly and efficiently than we ever thought possible,� added Tatelman.
The Visual Insights web site was developed by USWeb/CKS professional services and is hosted by USWeb/CKS Managed Services on the Microsoft Windows NT platform.
About Visual Insights and ADVIZOR/2000
Visual Insights� patented visual query and analysis software enables business decision-makers to better understand their customers and make better business decisions � fast. Its software solutions are in use today in customer relationship management applications, including call center analysis, credit card marketing, customer satisfaction survey analysis, e-customer behavior analysis, and more. Visual Insights is a business venture of Lucent Technologies.
Visual Insights ADVIZOR/2000 is a Microsoft Excel enhancement application that helps people gain an immediate, intuitive grasp of what�s significant and actionable in their data, no matter how complex.
About USWeb/CKS
USWeb/CKS (Nasdaq: USWB) seeks to transform businesses in the digital economy and create sustainable market leadership for its clients. As a leading Internet professional services firm, USWeb/CKS has created a new standard for success in the digital economy � Time-to-Value. Time-to-Value means USWeb/CKS applies its extensive insight, experience and scale to deliver breakthrough results quickly. The Company is headquartered in San Francisco, California, with more than 3,800 professionals in over 50 locations worldwide. Additional information about USWeb/CKS is available by calling 415/284-7070.