Hayley Kaslar, USWeb/CKS, 310/664-5029
[email protected]
USWeb/CKS Expands Branding and Advertising Expertise in Los Angeles Office
Kathryn Campbell to increase competency in business-to-consumer and business-to-business brand building; Beverly Atkins to manage implementation of media campaigns for clients
Los Angeles - November 29, 1999 - USWeb/CKS (Nasdaq:USWB), the leader in Internet professional services, announced today the addition of Kathryn Campbell and Beverly Atkins, marking the company�s commitment to offer its clients unique brand building and advertising insight.
Former Ogilvy & Mather partner Kathryn Campbell joins USWeb/CKS as Director of Brand Strategy and Research. Campbell will be responsible for expanding of the office�s insight and approach to building brands in both the online and offline worlds and extending her knowledge to the rest of the company. Prior to joining USWeb/CKS, Kathryn received the Charlotte Beers award for Brand Strategy, and her expertise covers both the consumer and business-to-business segments.
�Kathryn�s unique perspectives on brand building and advertising will enhance our expertise and translate into rich client experiences,� said Rick Markovitz, partner, USWeb/CKS. �This hire marks our commitment to building guarantee brands are becoming morewhich are relevant, compelling and differentiating for our clients.�
USWeb/CKS has also named Beverly Atkins as Media Director. Atkins brings to the company over ten years of solid traditional media planning experience from the film, home video, pay television, music and retail markets. Atkins is chargedtered with leveraging technology to streamline the media buying process for the company�s clients and continuing to strengthen media relationships.
�We recognize that these relationships are vital in implementing effective media campaigns on behalf of our clients,� said Markovitz. �This is increasingly important as we integrate our Interactive interactive Media media Buying buying market leadership with offline media. We foresee that the accountability of interactive media in many diverse forms will reshape the traditional media planning and buying landscape.�
About USWeb/CKS
USWeb/CKS (Nasdaq: USWB) seeks to transform businesses in the digital economy and create sustainable market leadership for its clients. As the leading Internet professional services firm, USWeb/CKS has created a new standard for success in the digital economy � Time-to-Value. Time-to-Value means USWeb/CKS applies its extensive insight, experience and scale to deliver breakthrough results quickly. The Company is headquartered in San Francisco, California, with more than 4,000 professionals in 13 countries around the world. Additional information about USWeb/CKS is available by calling 415/284-7070.